Experts in Ayurveda treatment are in talks with the Union Ministry of Ayurveda to proliferate wellness tourism in the country. The move comes after there was an increased demand of people seeking Ayurveda treatment from foreign countries. Dr S Sajikumar, Chairman of CII Kerala State Council and founder of Dhathri Ayurveda in Kerala, said that the hospital has been flooded with a number of cases from the Middle-Eastern and European countries. Speaking at a conference, he said that primary as well as ‘global reach’ clinics can be established in some target countries so that patients seeking Ayurveda treatment can be referred to India. The ‘global reach’ clinics should offer a one-stop service — from travel to accommodation and cashless direct billing to 24×7 customer service, added Dr Sajikumar. He suggested that these activities could be coordinated through a single portal or a call centre.Further, he said, “There are around 1.5 lakh foreigners visiting Kerala for Ayurvedic treatment of which 20 per cent cases concern some illness. The major health issues include non-communicable and chronic diseases— obesity, skin problem, diabetes, spine, neck and joint disorders.”Additionally, Dhathri Ayurveda is also trying to connect with the foreign market to export more Ayurvedic medicine for people who are seeking treatment outside the boundaries of India. “Exporting Ayurvedic medicine involves a lot of technical details in terms of foreign policy standards. So far, we are exporting Ayurvedic products which can be used externally but we can hardly export Ayurvedic medicine as the export policies differ in the various countries,” he added.AYURVEDADr S Sajikumar, Chairman of CII Kerala State Council said the hospital has been flooded with cases from the Middle-East, Europe The ‘global reach’ clinics should offer services from travel to accommodation and cashless direct billing to 24×7 customer service, he said




Ayurvedic Medicine

Dr S Sajikumar

Dhathri Ayurveda

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Promote Ayurveda, wellness treatment: Expert