In an era where mainstream tourist spots and international getaways often eclipse the charm of local exploration, the true essence of regional tourism needs to be more appreciated. Yet, it’s on the roads less travelled, through the heart of India’s diverse landscapes, where the soul of regional tourism beats the loudest. In India, the rural sector contributes 46 percent to the national income, encompasses 68 percent of the population and accounts for 64 percent of total spending. Savaari Car Rentals, the premier chauffeur-driven car rental service in India, has made significant strides in enhancing regional tourism across over 2000 cities. By providing a seamless and personalized travel experience, Savaari enables adventurers to delve into uncharted territories and overlooked destinations. This approach has a dual impact: enriching the traveller’s experience and simultaneously empowering local economies. Through Savaari’s efforts, local economies are being strengthened via regional tourism, one road trip at a time.

Navigating Uncharted Paths – Savaari’s Mission to Transform India’s Regional Tourism

At the core of Savaari is a deep-seated mission to enrich the journey for anyone eager to traverse India’s vast and varied landscapes. This commitment to bridging the divide between familiar territories and undiscovered wonders allows travellers to step off the beaten track with ease. Key to achieving this seamless last-mile connectivity are Savaari’s drivers, who are more than just chauffeurs; they are local experts and storytellers equipped with extensive knowledge of the regions they navigate.

With insights into culture, cuisine, and hidden spots, these drivers, numbering over 25,000 across more than 2,000 cities—including many rural areas—act as personal guides to the less-known facets of India. Savaari invests in its drivers, offering comprehensive training and resources through its driver app platform, ensuring they are well-prepared to meet the company’s high standards. A rigorous 30-point screening process guarantees their professionalism and reliability. Moreover, their expertise in driving, customer service, and local traffic laws ensures a safe and informative journey for travellers. By providing employment opportunities to regional drivers, Savaari not only enhances the travel experience for travellers but also significantly contributes to local economies, driving forward the growth of regional tourism.

Boosting Local Economies through Tourism

Besides educating and providing opportunities for their drivers, Savaari plays a crucial role in boosting local economies through its encouragement of road trips to lesser-known regions. Enticing travellers to explore off-the-beaten-path destinations, Savaari drives direct financial inflows into local economies as tourists spend on accommodations, dining, souvenirs, and unique experiences, supporting the growth of small businesses that form the community’s backbone.

This surge in tourism leads to increased employment opportunities in sectors such as hospitality, culinary arts, and craftsmanship, creating jobs and enhancing the standard of living for residents. Additionally, the rise in visitor numbers necessitates and accelerates local infrastructure improvements, including roads, public transport, and healthcare, making these regions more accessible and attractive to future visitors while also benefiting the local populace.

Driving Economic Growth and Community Engagement through Social Media

In today’s digital age, social media can shine a light on hidden gems, making even the most obscure places famous. Savaari leverages the influential power of social media to spark interest in regional and rural tourism. Their innovative campaign “Chasing Rural Summers” in 2022, featuring influencers like Kavya Saxena and Chef Rachit, aimed to explore the tribal regions of Odisha. By documenting their journey from Bhubaneswar, Odisha, to Araku Valley in Andhra Pradesh, these influencers showcased the unique cultural practices, artistry, and local markets of tribal communities, offering insights into their vibrant culture, while motivating people to go on a road trip to these tribal belts. This campaign led to a notable increase in Savaari bookings, with over 5,000 trips to Odisha’s tribal areas within a year, highlighting its tangible impact.

Equally impactful was the campaign centered around Yakshagana, the traditional theatrical art form of Karnataka. In collaboration with a local dance troupe, this campaign supported the community’s efforts to preserve its legacy. The aftermath of the campaign saw a significant uptick in cab bookings to Gunavante, an extremely offbeat village home to a renowned Yakshagana centre, between December 2023 to February 2024 with over 800 bookings. The centre itself witnessed an influx of enthusiasts from Bangalore and Mangalore eager to learn about Yakshagana, watch performances, and participate in workshops, thus promoting regional art forms.

Furthermore, Savaari’s collection of blogs and road trip guides, rich in keywords, attracts a significant amount of traffic, leading to numerous bookings to lesser-known destinations such as Bagdogra, Mainpat, and Halebidu. The frequent Savaari car rental bookings from Delhi to unconventional places such as Osiyan in Rajasthan, Andretta in Himachal Pradesh, and Nag Tibba in Uttarakhand underscore the growing interest of travellers in exploring less-known locales.

Through such innovative campaigns, Savaari not only enhances the travel experience for its clientele but also plays a crucial role in supporting small businesses and fostering the development of local communities.

Navigating New Paths – How Savaari Drives the Future of Regional Tourism in India

Promoting regional tourism, especially to lesser-known destinations, presents a unique set of challenges that Savaari has adeptly navigated to ensure a seamless travel experience for its patrons. One of the primary hurdles is the issue of bad roads and poor connectivity, which can deter travellers from venturing into offbeat locales. Additionally, language barriers often pose a significant challenge, making it difficult for tourists to fully engage with local communities and immerse themselves in the cultural experience. Savaari, understanding these constraints, has implemented several strategies to overcome these obstacles.

With the advent of new expressways and the government’s focus on improving infrastructure in rural and remote areas, Savaari has expanded its services to ensure better accessibility to these regions. Furthermore, Savaari has introduced the option for travellers to choose drivers who can communicate in their preferred language, mitigating language barriers and fostering a deeper connection with the localities they explore.

As Savaari continues to adapt and expand its services, it stands at the forefront of transforming regional tourism into a powerful force for economic and cultural vitality. So, as we look to the future, let us embrace the road trips that lead us to India’s lesser-known locales, with Savaari steering the way towards a brighter, more inclusive narrative of exploration and discovery.

Disclaimer: Above mentioned article is a Consumer connect initiative. This article is a paid publication and does not have journalistic/editorial involvement of IDPL, and IDPL claims no responsibility whatsoever.

Link to article – 

Empowering Local Economies: Savaari’s Impact on Regional Tourism