Apple CEO Tim Cook has revealed that the company’s AI platform, Apple Intelligence, will be rolling out in localised English to India in April, along with several other languages. Speaking after the release of the company’s fiscal 2025 first-quarter results, Cook confirmed that Apple Intelligence would be available in languages like French, German, Italian, Portuguese, Spanish, Japanese, Korean, and simplified Chinese, with India and Singapore receiving special attention with localised English versions.

Cook’s comments highlight Apple’s strategic focus on India, a key emerging market for the company. According to him, the iPhone’s active installed base has reached an all-time high globally, with strong sales in markets like the US, urban China, India, the UK, France, Australia, and Japan. This growth reflects the increasing popularity of Apple products, particularly in India, which has become one of the largest smartphone markets in the world.

India has long been a crucial market for Apple, and the company is increasingly doubling down on its efforts there. Cook mentioned that India had set a record for the December quarter, with the iPhone being the top-selling model in the country.

In response to its continued success in the Indian market, Apple plans to open four new stores in India, further cementing its presence in the region. The country not only boasts the second-largest smartphone market globally but is also the third-largest for PCs and tablets, making it a significant opportunity for growth. Apple’s share in these markets remains modest, leaving room for considerable upside potential.

Apple’s new CFO, Kevan Parekh, also discussed the company’s success in emerging markets, particularly in India. He pointed to the increasing enterprise adoption of Apple products, citing examples like Zomato, a leading food delivery service in India, which has deployed thousands of Macs across its workforce.

This move highlights the growing demand for Apple’s products in businesses beyond individual consumers. Parekh expressed confidence in Apple’s performance in emerging markets, emphasising that the company’s strong revenue and margins have positioned it for continued success, particularly in regions like India.

With its expansion plans and the upcoming rollout of Apple Intelligence, Apple is clearly betting on continued growth in India. The country’s vast market potential, combined with Apple’s increasing brand presence and product adoption, could play a major role in the company’s long-term strategy. As Cook and Parekh highlighted, India represents a significant opportunity, and Apple is eager to build on its momentum in this key emerging market.

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Apple ‘particularly keen’ on India, Cook confirms Apple Intelligence to be available to Indian users in April