Mukesh Ambani, chairman of Reliance Industries, projected that India’s media and entertainment industries could grow more than threefold to over $100 billion within the next decaderead moreWhile addressing the WAVES 2025 summit, Indian Prime Minister Narendra Modi on Thursday (May 1) hailed the rise of India’s “Orange Economy”. This term refers to economic activities encompassing the creative sectors of music, films, food, gaming, and animation.What is Orange Economy?The Orange Economy, or creative economy, refers to industries that rely on individual creativity, skill, and talent. These include sectors like music, film, design, fashion, publishing, arts, advertising, and software development.As defined by the United Nations Economic Network, this economy blends cultural, economic, and social elements. It also connects with other sectors like technology, tourism, and intellectual property. The Orange Economy is largely based on ideas and knowledge. It has the potential to fuel growth, generate jobs, and promote innovation—especially in developing countries—while preserving cultural heritage and identity.STORY CONTINUES BELOW THIS ADWhy is ‘creator economy’ called ‘orange economy’?The term “orange economy” was first coined by former Colombian former President Iván Duque Márquez and former culture minister Felipe Buitrago, a colour which resonates across cultures in creative, religious and cultural spheres.“When you think about activities such as audiovisual, filmmaking, television, video games, music in all its forms as well as crafts, visual arts, theater and also, activities like design, fashion, and increasingly other digital expressions of communication, you are talking about something that represents us, our identity in various forms,” says Buitrago.More from India
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Why is ‘creator economy’ called ‘orange economy’ and why India’s betting big on it
